Why multimodal logistics have become mandatory in today’s time?

E-commerce has single-handedly transformed the way a normal customer does shopping. The economical and digital growth of all the online marketplaces is proof enough that the world is now open to this way of shopping for their favorite clothes, accessories, and even food items. 

However, a lot of people are still apprehensive of going online on the Internet and ordering something without physically viewing the product and even retailers are apprehensive of setting up shop after an established physical base. Doing online shopping looks like a cakewalk for most of us but behind scenes is actually quite complicated. Before the order reaches the customer, it has to go through processing, analyzing, transportation, and much more.  

Multimodal logistics companies that handle warehouses in Mumbai, Delhi, and other parts of India work on various verticals and also happens to be the prime reason why E-commerce is effortlessly flourishing in India. These companies help both retailers and shoppers to have a great shopping experience. Let’s understand their working dynamics in a bit more detail and find out how they are making shopping a fun-loving experience.    

Lower Establishment Cost

Because everything is based out of the internet, the setup cost for any business is minimal. Before e-commerce, you had to invest in infrastructure that would be economically and geographically viable but now everything is set up with a few clicks. Retail stores also have to maintain a minimum number of staff whereas e-commerce websites require no such thing. This has helped new talent and businesses based in small towns to reach out to global experience. Now a fashion boutique in Ludhiana or jewelry shop based in Rajasthan can reach out to people in all parts of the world by being present on Instagram.   

No Open or Close Time

E-commerce retailers benefit from having a 24x7 run time, without any breaks. Any physical store would have certain timings but that is not the case in e-commerce. Consumers can log in any time they want to place their orders and some websites even give late night discounts to encourage traffic during these odd hours. This means you are connected with your customers all the time and it also requires one to promptly response to their problems. Logistics companies like Indospace have adopted technologies like tracking system, chat-bots, and technical support team so that they are available to their customers all the time.  

Personalized Shopping Experience

For consumers, the biggest thing as an e-commerce shopper is the experience that they get while they are browsing for products. In physical establishments like malls and restaurants, customers have to browse through a lot of items to find something ideal to their taste. However, a consumer on a website gets exactly what they want in minutes because everything is well categorized according to the choices of the consumer. It is even more convenient if you are a regular user because a lot of websites and apps remember your previous choices and provide you similar products when you log in the next time.

Return Policy

Most consumers are afraid of online shopping because they do not trust the quality or the assurance of the product. Door-to-door delivery does take more time compared to physically buying products but almost all products that are bought through e-commerce websites and apps guarantee return and refund policies, depending upon the type of product you choose. This policy has specifically changed things for E-commerce which is why more and more people now find online shopping a much better option than regular shopping.