Why E-commerce is slowly garnering importance in India?
The e-commerce boom that India has seen over the past few years has been tremendous. The sector has single-handedly revolutionized the normal consumer’s way of shopping. The economic and digital growth of all the online marketplaces is proof enough that the whole country is open to this new way of shopping for their favorite clothes, accessories and even food items.
This has also given a tremendous boost to supply chains and Logistics parks in India. Though supply chains have always been an integral part of the Indian market place over the past few years, they have grown big by a substantial amount due to the sheer rise in demand in the consumer circle.
However, a lot of people are still apprehensive of going online on the Internet and ordering something without physically viewing the product and even retailers are apprehensive of setting up shop after an established physical base. That is why it is important to view the advantages of e-commerce logistics, both for consumers and retailers.
Lower Establishment Cost
Because everything is based out of the internet, the setup cost for any business is minimal. Before e-commerce, you had to invest in infrastructure that would be economically and geographically viable but now everything is set up with only a few clicks. Retail stores also have to maintain a minimum number of staff whereas e-commerce websites require no such thing.
No Open or Close Time
E-commerce retailers benefit from having a 24x7 run time, without any breaks. Any physical store would have certain timings but that is not the case in e-commerce. Consumers can log in any time they want to place their orders and some websites even give late-night discounts to encourage traffic during these odd hours.
Personalized Shopping Experience
For consumers, the biggest thing as an e-commerce shopper is the experience that they get while they are browsing for products. In physical establishments like malls and restaurants, customers have to browse through a lot of items to find something ideal to their taste. However, a consumer on a website gets exactly what they want in minutes because everything is well categorized according to the choices of the consumer. It is even more convenient if you are a regular user because a lot of websites and apps remember your previous choices and provide you similar products when you log in the next time.
Return Policy
Most consumers are afraid of online shopping because they do not trust the quality or assurance of the product. Door-to-door delivery does take more time compared to physically buying products but almost all products that are bought through e-commerce websites and apps guarantee return and refund policies, depending upon the type of product you choose.
E-commerce and logistics sector are tightly intertwined. Luckily, due to the new policies introduced by the government, one can also easily apply for logistics space for lease with no issues whatsoever.
This has also given a tremendous boost to supply chains and Logistics parks in India. Though supply chains have always been an integral part of the Indian market place over the past few years, they have grown big by a substantial amount due to the sheer rise in demand in the consumer circle.
However, a lot of people are still apprehensive of going online on the Internet and ordering something without physically viewing the product and even retailers are apprehensive of setting up shop after an established physical base. That is why it is important to view the advantages of e-commerce logistics, both for consumers and retailers.
Lower Establishment Cost
Because everything is based out of the internet, the setup cost for any business is minimal. Before e-commerce, you had to invest in infrastructure that would be economically and geographically viable but now everything is set up with only a few clicks. Retail stores also have to maintain a minimum number of staff whereas e-commerce websites require no such thing.
No Open or Close Time
E-commerce retailers benefit from having a 24x7 run time, without any breaks. Any physical store would have certain timings but that is not the case in e-commerce. Consumers can log in any time they want to place their orders and some websites even give late-night discounts to encourage traffic during these odd hours.
Personalized Shopping Experience
For consumers, the biggest thing as an e-commerce shopper is the experience that they get while they are browsing for products. In physical establishments like malls and restaurants, customers have to browse through a lot of items to find something ideal to their taste. However, a consumer on a website gets exactly what they want in minutes because everything is well categorized according to the choices of the consumer. It is even more convenient if you are a regular user because a lot of websites and apps remember your previous choices and provide you similar products when you log in the next time.
Return Policy
Most consumers are afraid of online shopping because they do not trust the quality or assurance of the product. Door-to-door delivery does take more time compared to physically buying products but almost all products that are bought through e-commerce websites and apps guarantee return and refund policies, depending upon the type of product you choose.
E-commerce and logistics sector are tightly intertwined. Luckily, due to the new policies introduced by the government, one can also easily apply for logistics space for lease with no issues whatsoever.
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